I often make buying decisions based on a coin’s popularity. As an example, I will buy a coin like an 1839-O quarter eagle for stock because it is popular and I know it will sell. But I might pass on a rarer coin like an 1862-S quarter eagle because it is not a popular issue and it will be a harder coin to sell. This got me to to thinking: what makes one coin popular and another unpopular?   
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A potential new client recently asked me a basic but interesting question: which gold coins are the best investments? As those of you who know me realize, I don’t really tout coins as an “investment.” But I want my customers to make money on the coins that they purchase from me and I try to steer them towards pieces that I think will appreciate in value over the course of time.   
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In the last five years, my website raregoldcoins.com has become a primary focus in my business. It has been interesting to observe which coins sell the most quickly and why, in my opinion, they do. I’d like to pass on some of the lessons I’ve learned as I believe it will help you make better decisions when it comes to your collection.ntage Adidas jackets and sporting event tickets.   
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What do you call a gold coin that is too scarce to be regarded as a generic but is not rare enough to be called a rare date? I have always called these grey area gold coins “unusual dates” and was recently asked by a collector if they are a) good deals and b) good investments. Yes and no. Let’s use the $10 Liberty Head series as our guide and let’s use the 1901-S eagle as our baseline.   
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A collector recently asked me an interesting question: “what makes you to decide to buy certain coins and to pass on others?” The factors that I use in deciding what to buy for my inventory are actually quite similar to the factors that a good collector should use in deciding what to buy for his set. The first thing I consider is if I like the actual coin itself. In most situations, I try to buy nice coins.   
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