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Market Blog - Written by Doug Winter on Tuesday, August 3, 2010 12:18 - 9 Comments

Aging Baby Boomers and Rare Gold Coin Prices

I recently received an email from a collector who asked what I thought were an extremely intelligent group of questions. In a nutshell, he asked the following. As boomers age, are we nearing a bubble in coin prices? At some point will the number of collectors with the financial means to collect rare gold decrease and will prices suffer accordingly?

Go to any coin show and you will see a disturbing trend. The buyers of most “serious” coins (i.e., coins priced at $1,000 and above) are in their 50’s or 60’s and the dealers selling them these coins tend to be at least the same age, if not older. There are not many young collectors at shows and the number of “A” level dealers in their 20’s and 30’s can be counted on one hand. This spells trouble for the coin market, right?

I contend that the answer is not as obvious or as clear-cut as it would seem to be. I am a keen student of the history of the numismatic marketplace and, as far as I can tell, ever since coin collecting became popular in the United States (in the late 1850’s/early 1860’s) it’s been a hobby that mainly attracts older people. Think about it: coins are expensive and people in their 20’s and 30’s have never had enough discretionary income to be making impulsive non-essential purchase. When you are 27 years old, you are thinking about buying a house and saving money for your child’s education; not deciding what series of 19th century gold coin to specialize in.

But the world has changed in the last generation or two and wealth is no longer the exclusive province of the middle-aged and the mature. For the first time that I can remember I have a few good clients who are younger than I am and these collectors tend to be self-made entrepreneurs.

In the 1950’s, many collectors grew old at around the same time and the hobby was in a precarious spot. Lots of great collections were coming on the market at the same time and it seemed unlikely that these coins would be absorbed. For a while, prices were depressed and the short-term outlook of the market was gloomy. But along came the roll craze of the early to mid-1960’s and the market was suddenly reinvigorated by young collectors; some of who became famous dealers who are active to this day.

In the mid to late-1970’s the same trend was occurring. Collectors were graying and lots of coins were coming on the market. All of a sudden, precious metals prices began to boom and lots of new blood came into the market. Two decades later it was the State Quarter program that jumpstarted a moribund market. Again and again, we have seen cycles of demand in the coin market and when things appeared gloomy, something would happen that infused youth into the hobby.

The X factor in today’s market—and the future coin market(s)–is, of course, the Internet. Unlike in 1960 or 1980 or in 1990, it will be easier to replace this generation of graying numismatists with younger buyers due to the accessibility of information and the ease of purchasing rare coins on-line. And there is another factor that I believe will come into play as well: foreign buyers.

As is well-known, huge middle-class and upper-class populations are being created in China and India. These are countries with an interest in American culture and cultures that greatly prize gold. It is possible (not likely, but possible) that new markets for American gold coins could develop in these countries and this, of course, would greatly change the dynamic of the future coin market.

My guess is that some time in the next decade or so, we will see a significant change in the demographics of the coin market. Many of today’s “super-collectors” are going to be net sellers in a decade or so and it is certainly possible that prices at some point could drop in the short-term. But if this scenario occurs, I think it is highly possible that this dip will be short-lived and that a new generation of eager collectors will fill the void.



9 Comments

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RYK - Aug 4, 2010  09:49 am

Excellent article, DW, and an issue that occasionally troubles me, especially when I pay many multiples of melt for a rare gold coin.

I generally agree with the points you make herein. It additionally concerns me that collectors of “serious coins”, as defined above, tend to start as not-so-serious collectors. I have no idea what percentage of state quarter collectors or bullion hoarders will take the next step or two up and become serious collectors of expensive classic rare coins (gold or otherwise).

JL Riddell - Aug 4, 2010  04:56 pm

Doug,

I have no concerns over the long term — there will always be a market. First of all: babyboomers will be around for another 20 or 30 years, so I am not too worried there. Second, there is the rest of the world. Folks in China and India love gold, and we have the most liquid, rational market in US gold coins. Third, there will also be more information while also greater scarcity in relation to demand. Fourth, these coins are getting older, and thus more exotic. Only issue is wealth – if there is no wealth creation, that could impact the market for any valued, scarce and non-renewable tangible asset (waterfront property, rare art, antiques and rare coins). So, if you have confidence in the global economy long term, then you are good to go in rare gold coins. Of course, you still have to follow Doug’s well-documented coin collecting rules.

JL

tback - Aug 4, 2010  08:34 pm

Doug,

Great article. I have one problem with the China / India argument – that is, Chinese and Indians love to wear gold stuff (watches, chains, rings, ornaments, earrings etc), whether or not they will be content to just have rare gold coins stuck away in a safe deposit box is the big question….though the Chinese do stash away gold bullion coins and ingots as a precious metal play….

Doug, maybe you should consider a Chinese and Tamil translation of your wonderful books….?

A.C. Dwyer - Aug 7, 2010  07:01 pm

What a great article. My wife has asked me about this more than I care to remember. Since I (like Doug) am at the tail end or baby side of the boomers, I have all the boomers in front of me and none behind me. She’s afraid I’m going to be the last one still holding onto my collection. She thinks by the time I sell, there will be no one left who cares that there’s on “O” mint mark versus no mint mark on some of my coins.

My view is a simplistic one. As long as I believe that we will have more multi-millionaires tomorrow than we do today, then I’m holding on to my coins. For coins $1000 and up, that is the only demographic I’m concerned with.

Now my stamp collection, that’s a different story.

Martin Kaplan - Aug 8, 2010  06:11 pm

Several of the above comments hint at the globalization of numismatics. There almost assuredly will be more millionaires worldwide and all art, of which numismatics is just one form, should benefit over the long term. One possibly negative factor for the U.S. market is how relatively overvalued U.S. material is compared to numismatic material from many other countries. I suspect that non-U.S. material might have a relatively brighter future than U.S. material as the values balance. Coins, in fact all art forms, have been collected for thousands of years – beginning with ancient coins. There is no evidence that this is going to change. In fact, there is the possibility that global interest might accelerate as the population of the world becomes more affluent. When looked at globally, all of numismatics should have a long term bright future.

David Bloomberg - Aug 8, 2010  07:49 pm

A very close friend of mind ( mid 50′s) followed in his fathers footsteps and collected cars, pre-1940. What has been learned is that the new collectors love the cars they always wanted, 1960 muscle cars. The valve of his collection dropped, but the car market is strong, just the mix has changed.

People love to collect “things of value. New monery might invest first as an investment, which might turn into an interesting subject to explore, then an expensive hobby.

Rare coins won’t follow the change that autos took . The passion will out live us all.

JL Riddell - Aug 15, 2010  09:17 am

Doug,

Yes, great blog. You describe human nature, especially the part where a collector starts out tentative and then builds confidence to buy higher end coins. That pretty much sums up my relatively recent (six years) entry into the coin collecting hobby.

Another cost of churn is state sales/use tax. Yes, I live in one of those states and yes, I am a good citizen and pay the tax – 5%. That makes it hard to want to sell anything, and so I create duplicates when I have had the opportunity to make geniune upgrades, such as the one you describe with the AU55 1854-D quarter eagle. So, this behavior ends up developing a pretty interesting shadow set. What to do?

Another topic: how long does a coin have to be held to be considered “fresh” when it returns to the market? 10 years, 20 years? Longer? In other words, what should be a serious collector’s time horizon, assuming it is not forever? I don’t want to leave it to my heirs to sell my collection, as I think that would be irresponsible. They don’t know what I know about the collection and the market. On the other hand, I don’t have any need or desire to sell any time within the next decade. Hopefully, anyways.

I find it interesting that we collectors are always trying to build a “set”, that consists of all the dates of something. Why is that? I am certainly in that camp, and yet when you step back, you ask yourself, “why has it evolved that way?” Yes, there is a certain pride in becoming a specialist. Plus, this is what builds confidence. Hopefully, this element of human nature will still exist when it is time to sell. Otherwise, these little piece of metal have a whole lot less value. That also means that you need to live foreever, Doug. We are counting on you!

Final question, are all pedigrees pretty much already created? Or, are new pedigrees being created today, when we look back from the distant future? When will the next big pedigree collection come on the market in our rare, pre 20th century, gold coin space. How many are out there that are worthy of this distinction?

JL

W. Dytrych - Aug 15, 2010  09:48 am

Doug,

Another great reason to keep coming back to Rare Gold Coins! Recognized a number of familiar faces and really enjoyed meeting new ones!

What are your thoughts about including images of coins in client collections that you either previously sold @ RGC or bought as agent at auction? Perhaps you could put out a monthly call to your customers for a coin you previously handled, e.g. 1861-S $20, ask them to write to you describing the piece in their collection, then you select the one you’d like to image. Your description might include a backstory on where and how you and your client came to the piece.

Good luck!!

Bill

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